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july/august 2007
The Female Factor ~
ByDonna Hood Crecca
Influential and influence-able, women are becoming increasingly important beverage customers. Here’s how to court them.
- Teasers for articles -
Craft Beer Boom ~
By Stephen Beaumont
The explosive growth of microbrews and craft beers is an opportunity worth tapping. But how?
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Unbalanced and Other Cocktail Blunders ~
By Robert Plotkin
The pitfalls, commonly held myths and plain old bad habits that derail great drink development.
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Coming into Vogue ~
By James Scarpa
Wines from new or emerging wine regions present opportunity and challenge.
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Art and Science in a Jar ~
By Michelle Grayson
Spirit infusions require inventiveness, a sense of adventure, product knowledge and control.
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Reaching the High Water Mark ~
By Howard Riell
Bottled water enhances the dining experience and the bottom line.
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The New Benchmarks~
The inaugural Cheers Benchmark Awards recognize excellence among independent operators.

Spirit Tasting ~
By Robert Plotkin and Jack Robertiello
Award-winning and simply outstanding spirits are sampled and reviewed by our dynamic duo.